Oyakhilome Unveils Tsion Electric Cars as Christ Embassy Moves Into Auto Industry.

Pastor Chris Oyakhilome, founder and president of Christ Embassy, has unveiled a range of electric vehicles under a new brand, Tsion, marking a striking expansion of the organisation’s activities beyond its traditional religious and media operations.

The vehicles were presented during the New Economy Unveiling 2026 with Pastor Chris, an innovation and economy-focused event held in Lagos. Videos from the event showed Oyakhilome presenting several vehicles to attendees, including the Tsion Passion, Falcon series, Vision series, Vision Coupe and OG series.

The unveiling has attracted considerable attention because of the unusual combination of a major Nigerian religious organization and the electric vehicle industry. For Christ Embassy, the project appears to form part of a broader push into technology, finance, energy and other economic activities associated with the LoveWorld ecosystem.

The vehicles themselves are being presented in different configurations, ranging from SUV-style models to sports cars and coupes. Oyakhilome also explained that the “OG” designation means “Of God”. At the presentation, however, he indicated that at least some design elements were still being refined, including the steering wheel on the Tsion Passion.

That detail is important because the unveiling should not yet be confused with a fully commercialized automobile launch. Publicly available information does not currently establish the vehicles’ battery capacities, driving ranges, charging specifications, prices, production volumes or after-sales arrangements. Reports also indicate that a wider rollout is being planned for November, although the precise commercial timetable and distribution arrangements remain unclear.

The question of where and how the vehicles will actually be manufactured is likely to become one of the biggest issues surrounding the project. While reports have described the development as an entry into automobile manufacturing, publicly available reporting has yet to provide enough detail to independently establish the scale of any production operation, its manufacturing location or the extent to which the vehicles are locally assembled.

For Nigeria’s emerging electric mobility market, those details will matter. The country has been exploring ways to increase electric vehicle adoption as fuel costs, energy security and environmental concerns reshape conversations around transportation. But the challenges are substantial, including the cost of vehicles, access to dependable charging infrastructure, electricity supply, maintenance and the availability of technical expertise.

The Tsion project therefore enters a market where attention alone will not be enough. If the vehicles progress from showcase models to commercially available products, questions around affordability, reliability, safety certification, servicing and charging support will ultimately determine whether they can attract customers beyond the audience already connected to the LoveWorld network.

There has also been a positive reaction from some Christian leaders. Pastor Bolaji Idowu of Harvesters International Christian Centre described the initiative as evidence of the church demonstrating its capacity beyond the pulpit and participating directly in the marketplace. His reaction reflects the wider enthusiasm among supporters who see the project as an example of religious organizations contributing to technology, entrepreneurship and economic activity.

At the same time, the public discussion has raised practical questions about pricing, production, ownership and the intended market for the vehicles. Those questions are not necessarily a rejection of the project; they are the normal tests that any new automotive venture faces when moving from an unveiling to actual production and sales.

For Christ Embassy, the significance of Tsion will ultimately be measured not by the surprise generated by the unveiling but by what happens next. If the project can develop into a credible electric vehicle operation with transparent production, competitive products and dependable customer support, it could become an unusual Nigerian example of faith-based capital moving into industrial technology. More broadly, it would add another chapter to Nigeria’s search for home-grown participation in the global shift towards electric mobility.