Manchester United’s newly appointed CEO Omar Berrada isn’t just talking,he’s setting the bar sky-high. With the club celebrating its 150th anniversary in 2028, Berrada has launched “Project 150”, a bold and aspirational roadmap aiming to crown United champions of both the men’s and women’s leagues in that milestone year .
Ambitious Goals Amid Recent Struggles
- Underwhelming season: The men’s side suffered their worst Premier League finish since the 1973–74 relegation era, landing a disappointing 15th place. Meanwhile, the women’s team face the daunting challenge of toppling Chelsea, fresh off a treble-winning campaign .
- Clear focus needed: Berrada believes that big targets are essential. “It’s better to aim very high than have no target at all,” he told United We Stand. The aim? Swinging the club back into serious title contention .
“Why Not?” Approach to the Premier League
Berrada cites Barça’s remarkable turnaround as inspiration. In 2002–03, Barcelona finished sixth 22 points behind Real Madrid but by 2006 had won the Champions League. He likens that transformation to United’s potential in the next few seasons .
Plan breakdown:
- Reinforce the men’s team over the next few summer windows.
- Support Ruben Amorim, the new manager, who Berrada compares to Pep Guardiola, citing similar early struggles and essential long-term vision .
- Finish the £50m training-ground overhaul at Carrington, benefiting both the men’s and women’s teams .
The Amorim Parallel: Patience and Principle
Unlike previous impatient cycles, Berrada asks for time. Amorim, linked from Sporting, has had a rocky start, but his philosophy recalls Guardiola’s early Manchester City days. Berrada recalls Pep’s struggles in his first year but praises his discipline and sticking to principles .
Equal Ambition for Women’s Football
A consistent theme: United’s ambitions include both men’s and women’s success. Berrada echoes minority owner Sir Jim Ratcliffe in expecting excellence from every team wearing the club’s shirt. He sees the upgraded facilities as providing a pivotal boost to the women’s program .
Financial Realities vs Winning Vision
- The Europa League final defeat to Tottenham cost the club an estimated £80–90 million, triggering another round of redundancies .
- Despite financial strain, Berrada remains purposeful: “We have two or three summer windows to build a team to start competing [for the Premier League title],” he emphasizes .
- He stresses that winning needs a timeframe, not just endless rebuilding.
Next Steps: Strategy and Expectations
- Transfer Focus: Aggressive but smart recruitment—balancing proven talent and future stars over the next summers.
- Managerial Trust: Affording Amorim space and backing his vision, even amid skeptic voices.
- Infrastructure Investment: The Carrington upgrade provides top-tier facilities across both setups.
- Transparent Targets: Public accountability creates momentum: aiming for dual-league titles by 2028.
What Fans Should Expect
- Men’s Team: Progressive improvement aimed at Premier League contention by 2028.
- Women’s Team: A ramped-up strategy to challenge Chelsea at the top level.
- Unified Club Vision: No second-tier priorities—every squad is expected to perform.
- Realistic Patience: Acknowledging some bumps ahead, Berrada believes the path forward is clear.
Omar Berrada’s Project 150 is more than celebratory hype it’s a vision with measurable goals, timelines, and accountability. Echoing Barca’s early 2000s revival and drawing strength from Manchester City’s patience with Guardiola and now Amorim, Berrada is showing that back-to-back title challenges by 2028 aren’t pipe dreams—they’re targets grounded in strategy and belief.
Is Berrada overreaching? Only time will tell. But one thing is undeniable: Manchester United now has a clear rallying point, and the next three seasons promise to be the most defining since the club’s legendary heyday.
Written By Joe Brens
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