The Nigerian film industry’s latest offering, “What About Us,” has made a notable debut at the box office, generating N24.6 million in revenue during its initial three-day run.
The film premiered on July 12, 2024, marking the executive producer debut of Emmanuel Iren, who is also the lead Pastor of Celebration Church International.
Distribution company Filmoneng reports that “What About Us” emerged as the highest-grossing film for the weekend of July 12-14, 2024.
While Emmanuel Iren serves as executive producer and is credited with the story, Ife Olujuyigbe penned the screenplay, and Kayode Kasum directed the film. Bisola Badejo and Tochukwu Macdonald Sunday co-produced the movie, which is owned by Narrative Entertainment Production, a company associated with Pastor Iren.
The film’s plot focuses on a couple grappling with marital issues. Their situation is further complicated when new neighbors move in next door, leading to an inappropriately close relationship between the wife and the neighbor’s husband.
The movie boasts a star-studded cast including Uzor Arukwe, Folu Storms, Kunle Remi, Teniola Aladese, Aeyi Awolowo, Marycolette Unamka, and Atlanta Bridget Johnson.
Market Insights
The Nollywood industry is experiencing an upward trend in movie demand. This can be traced back to the success of “God Calling,” produced by BB Sasore.
“God Calling” grossed around N36 million at the Nigerian box office before becoming available on Amazon Prime, where it continued to gain popularity. It was a top box office hit in 2019 and received 11 nominations at the 2020 Africa Magic Viewers’ Choice Awards (AMVCA), winning multiple categories.
Another recent success in this genre is “Breath of Life,” which claimed the Best Movie award at the 10th AMVCA. The film received 11 nominations across various categories, including Best Movie, Best Director, and Best Lead Actor, ultimately securing six awards.
Future Prospects
Given the robust market for Nollywood films and the proven track record of those involved in “What About Us,” the movie shows strong potential for continued financial success. Director Kayode Kasum has a history of producing box-office hits.
As of April, films directed by Kayode Kasum had accumulated over N1 billion at the Nigerian Box Office. His 2019 film “Sugar Rush” became the fourth highest-grossing Nigerian film of all time. More recently, his film “Ajosepo” surpassed the N250 million mark at the box office earlier this year.
The cast of “What About Us” includes Kunle Remi, one of Nigeria’s top-grossing actors in 2023. His involvement adds significant star power to the film, likely contributing to its strong opening weekend performance.
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Written By Elvis Ebere