Meta is making a significant move to monetize WhatsApp globally with the rollout of three major new features aimed at enhancing user engagement, supporting content creators, and boosting business visibility—all without interrupting personal messaging experiences.
The update introduces new functionalities in the Updates tab, which houses Status and Channels, positioning these features as core elements of its monetization strategy. The changes are designed to turn WhatsApp into more than just a private messaging app by offering tools that facilitate content sharing, community building, and brand promotion.
For the first time, content creators and business owners on WhatsApp will have access to monetization options. These may include paid subscriptions for exclusive content on Channels, promotional tools to grow followers and engagement, and insights and analytics to help track growth and interaction. Meta is creating an ecosystem where creators can treat WhatsApp Channels similarly to how they use Instagram or Facebook Pages—curated, branded spaces with audience engagement and revenue potential.
One of the most groundbreaking changes is the introduction of ads in WhatsApp Status updates. Much like Instagram Stories ads, businesses will now be able to insert sponsored content in between users’ Status updates, making Status a direct advertising platform. This feature provides more visibility for brands, a new revenue stream for WhatsApp, and opportunities for targeted advertising without intruding on private chats. The move cleverly avoids placing ads within one-on-one conversations, preserving WhatsApp’s commitment to privacy while still tapping into advertising revenue.
To support this shift, WhatsApp’s Updates tab is getting a redesign. Status updates will be more prominent and easier to navigate, Channel suggestions will be tailored based on user interests, and a “trending” or “featured” section might spotlight top creators and businesses. This update aligns WhatsApp more closely with media-sharing platforms, making it a place for discovery as well as communication.
Meta has long been under pressure to monetize WhatsApp, which boasts over 2 billion users globally but has lagged behind other Meta platforms in revenue generation. By allowing business owners and creators to generate income, while also integrating subtle ad placements, WhatsApp is entering a new era of digital commerce and content engagement. This rollout could reshape how brands approach WhatsApp—moving from just customer service and order confirmations to full-fledged marketing and influencer collaborations.
Note these reports are all allegedly, as seen on the internet.
Written By Crystal Star
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