In a recent turn of events, BBNaija star Kiddwaya has found himself at the center of a social media storm after his foundation’s appeal for donations to support victims of the Benue massacre was met with widespread criticism.
The controversy escalated when fans unearthed an old video showing Kiddwaya gifting fellow reality TV star Whitemoney $30,000 for a plate of jollof rice, reigniting debates about celebrity philanthropy and economic disparity. Kiddwaya, known for his lavish lifestyle and substantial wealth, had called on Nigerians to contribute N500 naira each to his foundation’s relief efforts for the tragic events in Benue.
The appeal, intended to mobilize resources for food, shelter, and essential support, was shared across social media platforms, urging the public to “remind the world that Nigerians don’t abandon their own in times of need.” However, the response was far from supportive. Instead, it triggered a wave of outrage, with many accusing Kiddwaya of hypocrisy and insensitivity. The backlash intensified when an old video from 2025 resurfaced, showing Kiddwaya in a light-hearted moment with Whitemoney.
In the video, Whitemoney visits Kiddwaya’s home and serves him jollof rice, which Kiddwaya enthusiastically describes as “banging.” In a surprising twist, Kiddwaya then hands Whitemoney a stack of cash, totaling $30,000, as a gesture of appreciation for the meal. This act, once celebrated as a whimsical display of wealth, now stands in stark contrast to his recent plea for modest donations. Social media users quickly seized on the irony, with comments like, “You gave White Money $30k for jollof, but now you’re dropping account numbers for N500? Make it make sense,” trending across X.
The video’s re-emergence has fueled accusations of Kiddwaya exploiting a national tragedy for personal gain, with some labeling his actions as “performative generosity.” Others have pointed out the economic disparity, noting that while Kiddwaya can afford such extravagant gifts, many Nigerians struggle to meet basic needs.
The situation has also sparked broader discussions on the role of celebrities in philanthropy, particularly in Nigeria, where public trust in such initiatives is often fragile. Cultural researchers have noted that celebrity-driven charitable efforts can sometimes be perceived as palliative measures rather than solutions to systemic issues, a sentiment echoed in the current backlash against Kiddwaya.
As of now, Kiddwaya has not publicly responded to the criticism, leaving fans and critics alike to speculate on his next move. The incident serves as a reminder of the scrutiny that comes with celebrity status, especially in an era where past actions can be easily revisited and compared to present ones.
Whether this will impact Kiddwaya’s public image or his foundation’s future efforts remains to be seen, but it undoubtedly marks a pivotal moment in the ongoing conversation about wealth, responsibility, and charity in Nigeria’s entertainment landscape
Note these reports are all allegedly, as seen on the internet.
Written By Crystal Star
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