• Over 55,000 visitors and 2,800+ exhibitors from 166 countries to storm the Dubai World Trade Centre!
• ATM Travel Tech expands by 23%, Start-Up Zone and VR Experiences promise a tech-driven future!
• New IBTM@ATM event launches for business events professionals!
• Asia and India surge forward with highest-ever participation levels!
The world is landing in Dubai tomorrow. The 32nd edition of Arabian Travel Market (ATM 2025) officially opens its doors at Dubai World Trade Centre, uniting a record-breaking lineup of travel leaders, innovators, and disruptors from around the globe.
This year’s show is poised to shatter previous records, with over 55,000 visitors and 2,800+ exhibitors representing a staggering 166 countries. True to its global DNA, 67% of ATM exhibitors hail from international markets, while Middle Eastern representation stands strong at 33%.
Under the bold theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” ATM 2025 dives deep into how cross-border, cross-sector, and community-driven connectivity is shaping a more sustainable, inclusive, and tech-savvy future for global travel.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, commented:
“ATM 2025 is not just bigger — it’s smarter, bolder, and more forward-thinking than ever before. From two new exhibition halls to three dynamic content stages, ATM is the place where the future of travel is being written, in real time.”
What’s New and Unmissable at ATM 2025:
ATM Travel Tech Expansion
Tech takes the spotlight this year, with a massive 23% increase in tech products on show. ATM Travel Tech will span Hall 1 and Za’abeel Hall 3, featuring cutting-edge innovations, the Start-Up and Innovation Zone, and the region’s biggest Start-Up Pitch Battle.
Visitors will experience immersive VR adventures, offering a fresh glimpse into the future of travel and hospitality.
Launch of IBTM@ATM – A Game-Changer for Business Events
For the first time, IBTM@ATM will connect business event buyers with hotels, convention bureaus, airlines, and DMCs under one roof. The brand-new Business Events Stage will host power-packed sessions focused on unlocking growth across MICE and corporate travel sectors.
Asia Takes the Spotlight!
Asia’s momentum is unstoppable at ATM 2025, with a 20% year-on-year growth in participation. Look out for strong showings from Japan, South Korea, Thailand, India, Malaysia, and the Philippines.
India especially shines bright with a 30% growth in exhibitors, featuring heavyweights like Goa, Madhya Pradesh, Uttar Pradesh tourism boards, and Air India and Air India Express airlines.
A Truly Global Crowd!
While 52% of visitor registrations are from outside the UAE and GCC, India, Egypt, UK, Türkiye, and the USA dominate the top five international markets — reinforcing ATM’s growing global footprint.
Meanwhile, UAE and GCC visitors contribute the other 48%, highlighting regional commitment to shaping the future of tourism.
Star Speaker Lineup!
Kicking off on opening day, Cassie Kozyrkov, CEO of Kozyr and Google’s first Chief Decision Scientist, will deliver an unmissable keynote titled “AI Adoption: From Buzzwords to Business Strategy” — diving deep into real-world AI integration challenges.
Expect a star-studded lineup across ATM’s three content stages:
- Global Stage: How leading hotel brands like Four Seasons, Rotana, and Sabre Hospitality are creating more meaningful, immersive guest experiences:
- Future Stage: Experts from Booking.com, dnata Travel, and Airbnb decode the next wave of travel microtrends:
- Business Events Stage: Strategies to supercharge global events and festivals, led by the heads of ICCA, Dubai DET, Abu Dhabi DCT, RAKTDA, and IAPCO:
Special forums include the Arabia China Tourism (MICE) Forum, offering insights into the booming Chinese outbound travel market and its impact on MENA.
Powered by Industry Leaders:
ATM 2025 is held in strategic partnership with:
- Dubai Department of Economy and Tourism (DET) – Destination Partner!
- Emirates – Official Airline Partner!
- IHG Hotels & Resorts – Official Hotel Partner!
- Al Rais Travel – Official DMC Partner!
Philip M. Barnes, CEO of Rotana, reaffirmed the company’s commitment, stating:
“Rotana is proud to once again serve as ATM’s official registration partner. This show is critical in forging new partnerships and showcasing the incredible growth and resilience of our region’s travel sector.”
Ready to Experience the Future of Travel?
ATM 2025 is the epicenter of travel innovation, global networking, and transformative business opportunities.
Register now at www.wtm.com.
ATM 2025: Tomorrow’s Travel, Today. Don’t miss it.