Around the World With Chanel: A Travel Diary of the Brand’s Pre-Collection Shows From 2007 to Today

Chanel is more than a fashion label,it’s a global experience. Since 2007, Chanel has taken fashion lovers on a stylish journey around the world with its Pre-Collection or Cruise shows. These special runway events, also known as “Resort” collections, are more than just fashion shows,they are stories told through clothes, culture, and breathtaking destinations. This article breaks it down in simple terms so anyone can understand and appreciate the beauty behind Chanel’s globetrotting fashion tradition.

What Are Chanel Pre-Collection (Cruise) Shows?

Pre-Collection shows,often called Cruise or Resort shows,are fashion events that take place between the main seasons of fashion. These collections were originally designed for wealthy clients who traveled to warm places during winter. But over time, they’ve become a space for creativity, culture, and storytelling through fashion.

Chanel, under the direction of the late Karl Lagerfeld and now Virginie Viard, turned these shows into grand global experiences,traveling to different countries, drawing inspiration from local cultures, and presenting stunning designs in unforgettable settings.

A Global Fashion Tour Like No Other

Since 2007, Chanel has hosted its Cruise shows in some of the most iconic cities and landmarks around the world. Each location brings a new theme and mood to the collection.

2007 – Los Angeles, USA: The journey began with a cinematic flair, paying tribute to Hollywood glamour.

2014 – Dubai, UAE: A desert dream, mixing futuristic elegance with Middle Eastern touches.

2016 – Havana, Cuba: A bold, colorful collection full of tropical vibes and historical charm.

2018 – Paris, France (Grand Palais): A luxury cruise ship was built inside the venue to set the scene.

2019 – Seoul, South Korea: Blending Korean pop culture with Parisian elegance.

2023 – Los Angeles again: A return to Hollywood, filled with sparkle, energy, and retro references.

Each show is like a chapter in Chanel’s fashion travel book, and no two are ever the same.

Fashion Meets Culture

What makes Chanel’s global shows so special is how the brand honors local cultures. Instead of just using the location as a backdrop, Chanel often weaves cultural elements into the fabric of its designs,literally. Whether it’s colors, textures, patterns, or accessories, these influences show respect and appreciation for global heritage.

This blending of Chanel’s timeless style with local inspiration results in collections that are unique, rich in detail, and emotionally moving.

Why These Shows Matter

For Chanel, these Pre-Collection shows are about more than just fashion. They’re about creating an experience. They help tell a story that connects people around the world through design, emotion, and creativity. These shows also give fashion fans and media new reasons to fall in love with the brand over and over again.

They also allow Chanel to maintain its status as a trendsetter, reminding the world of its creativity, elegance, and ability to innovate while staying true to its roots.

A Legacy That Keeps Growing

From Los Angeles to Havana, Dubai to Seoul, Chanel continues to leave its stylish footprint across continents. The Pre-Collection shows reflect a brand that is always moving, always dreaming, and always connected to the world. For fans of fashion and culture alike, Chanel’s travel diary is a beautiful reminder that fashion can be both local and global,personal yet universal.

Written By Fortune Davidson