Apple Partners with OpenAI to Boost Siri with ChatGPT

Apple is set to enhance its Siri voice assistant and operating systems with OpenAI’s ChatGPT, in a bid to catch up in the rapidly evolving AI landscape. The announcement was made during Apple’s annual developers’ conference on Monday.

Apple Intelligence: A New Personalized AI System

The integration is part of a new AI initiative called “Apple Intelligence,” designed to help users navigate Apple devices more easily. This system will be embedded into every Apple app and product, offering features like writing assistance and optimized route planning for appointments.

Operating System Updates and ChatGPT Integration

Updates to Apple’s iPhone and Mac operating systems will soon provide access to ChatGPT, thanks to a partnership with OpenAI. This collaboration will enhance various tools, including text and content generation. A test version is expected to be available in the autumn.

Market Reaction and Industry Criticism

Despite the ambitious announcement, Apple’s share price dropped by 1.91% on the day of the event. The move faced criticism from Elon Musk, who expressed concerns over data security and threatened to ban iPhones from his companies. Musk stated on X (formerly Twitter) that “Apple has no clue what’s actually going on once they hand your data over to OpenAI.”

Samsung also mocked Apple’s announcement, posting on X, “Adding ‘Apple’ doesn’t make it new or groundbreaking. Welcome to AI.”

Challenges in the AI Race

Apple’s main challenge will be to catch up with rivals who have been quicker to embrace AI technology. The company was overtaken by Microsoft as the world’s most valuable company in January and was surpassed again by chip-maker Nvidia in early June.

Ben Wood, chief analyst at research firm CCS Insight, noted that while Apple’s new AI system might calm nervous investors, its ChatGPT integration could expose deeper issues.

 Siri’s Makeover and Enhanced Capabilities

Siri, acquired by Apple in 2010, has been refreshed with a new interface and a more conversational approach to assist users more effectively. However, according to Mr. Wood, the integration of ChatGPT indicates an acknowledgment of Siri’s limitations.

Privacy and Security Measures

Apple emphasized the security of its new AI system, stating that some processing will be conducted on the device itself while more complex tasks will be handled in the cloud without storing any data. This approach aligns with Apple’s commitment to privacy.

Apple’s AI Integration Strategy

Apple’s decision to integrate ChatGPT was anticipated but remains unusual for a company that typically guards its own products closely. Google’s and Microsoft’s recent AI product errors highlight the risks of such technology, yet Apple aims to mitigate these with robust privacy measures.

 Vision Pro and Other New Features

In addition to the AI announcements, Apple revealed that its mixed reality headset, the Vision Pro, will be available in the UK on 12 July, following its US release in February. Other new features include:

– Sending texts via satellite

– Scheduling messages to send later

– Controlling AirPods Pro with head gestures

– A dedicated app for passwords, accessible across devices

– The ability to hide or lock apps with Face ID or passcodes

Apple’s integration of ChatGPT and the introduction of “Apple Intelligence” signal a significant shift in the company’s approach to AI. While the market and competitors react with skepticism, the real test will be whether these innovations help Apple reclaim its position at the forefront of technology.

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Written By Doris Chinwe Omemgbeoji

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