Get ready for a Roman rendezvous with color! Florentine fashion house Pucci, known for its kaleidoscopic prints and vibrant spirit, is packing its bags for a runway show in the Eternal City on April 4, 2024. Artistic director Camille Miceli, a champion of the brand’s modern revival, will unveil the “Very Vivara” collection, a vibrant ode to Pucci’s heritage and a glimpse into its audacious future.
Miceli, who took the creative reins in 2021, has been navigating a fascinating path for this iconic label. Founded in 1947 by the flamboyant Emilio Pucci, the Marquis of Barsento, Pucci has always danced to its own rhythm. Its signature fluid fabrics, silk scarves, and electrifying prints earned it a place in fashion history, while its innovative embrace of American sportswear made it a pioneer within European luxury.
The “Very Vivara” collection promises to be a celebration of this legacy. The Vivara print, Emilio’s 1965 masterpiece inspired by the ocean’s undulating waves, will take center stage, its swirling lines echoing the dynamism of the Roman streets. But Pucci is more than just prints. It’s a philosophy, a lifestyle, a way of being. It’s about embracing comfort and opulence, about fusing functionality with style, and above all, about living la dolce vita in a whirlwind of color.
This Roman adventure is just the latest chapter in Miceli’s captivating Italian tour. After an “experiential” presentation in Capri, she took her show to the snowy slopes of Saint-Moritz and then returned to Pucci’s Florentine roots with a triumphant homecoming in May. This “see now, buy now” approach is not just a clever marketing gimmick; it’s a declaration of intent. Pucci is no longer bound by the rigid calendar of the fashion industry. It’s a living, breathing brand, in perpetual motion, forever chasing the next vibrant sunrise.
So, mark your calendars for April 4th. Prepare to be dazzled by the “Very Vivara” collection, a testament to Pucci’s enduring allure. In the Eternal City, under the Roman sun, Pucci will continue its modern renaissance, proving that vibrant prints and a joyful spirit can stand the test of time, from the rolling hills of Tuscany to the cobbled streets of Rome.
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Article By Alicia Empire