Okuneye Idris Olanrewaju, popularly known as Bobrisky, is not just Nigeria’s most talked-about social media personality; she is also one of the most successful influencers in the country. With her bold persona and flamboyant lifestyle, Bobrisky has managed to build a multi-million naira empire, leveraging her social media fame to earn a substantial income. In this article, we explore the various ways Bobrisky makes her money, from brand influencing to personal businesses.
1. Brand Influencing and Social Media Adverts
One of the primary sources of Bobrisky’s income is her work as a brand influencer. With a massive following on platforms like Instagram, Snapchat, and TikTok, Bobrisky is a hot commodity for brands looking to reach a wide and engaged audience. In a candid interview with Chude Jideonwo on the #WithChude show, Bobrisky revealed that she charges over 30 million Naira for brand endorsements and promotional activities.
Bobrisky’s appeal lies in her ability to keep her audience engaged and talking. She understands the power of controversy and uses it to her advantage, often allowing rumors and speculations to swirl around her. This strategy keeps her constantly in the news, making her an even more attractive option for brands seeking visibility.
“Most times, I’m this person that allows people to say different things because that’s what keeps me in the news all the time,” she said during the interview. “The moment I say ‘let me explain to you guys, this is where the money is coming from,’ I don’t think I’ll be trending the way I’m trending.”
2. Entrepreneurship and Personal Businesses
Beyond social media, Bobrisky is a savvy entrepreneur. She has leveraged her fame to launch several successful business ventures, including a line of skin-lightening products, which she has aggressively promoted across her social media platforms. The demand for her products, particularly in Nigeria where skin-lightening is a booming industry, has contributed significantly to her wealth.
Bobrisky also sells makeup, human hair weaves, and trendy clothing, all of which are marketed to her extensive online following. Her fans, who admire her lifestyle and bold fashion choices, are eager customers of her products, helping to drive sales and boost her income.
3. Event Appearances and Public Speaking Engagements
Bobrisky’s fame has also opened doors for her in the world of public speaking and event appearances. She is often invited to speak at events and appear at parties, where her presence alone is enough to draw a crowd. These appearances come with hefty fees, further adding to her income stream.
In addition, Bobrisky has been involved in various media projects, including interviews and features, where she discusses her journey, challenges, and success as Nigeria’s most prominent transgender woman. These opportunities not only increase her visibility but also bring in additional revenue.
4. Endorsements and Partnerships
Endorsements and partnerships with local and international brands are another lucrative avenue for Bobrisky. Due to her massive following and influence, many companies are eager to partner with her to reach her audience. These deals often involve promoting products on her social media pages, attending promotional events, or even becoming the face of a brand.
Bobrisky’s endorsement deals range from beauty and fashion brands to lifestyle and luxury products. Her ability to command a high price for these partnerships is a testament to her influence and the loyalty of her fan base.
5. YouTube and Monetized Content
While Bobrisky is more active on Instagram and Snapchat, she also has a presence on YouTube, where she shares videos of her life, beauty routines, and other content. With the platform’s monetization options, Bobrisky earns money from the ads that run on her videos, adding another stream of income.
Although YouTube might not be her primary source of income, it provides a steady flow of revenue that complements her other ventures. The platform also allows her to connect with her audience on a more personal level, fostering a deeper relationship with her fans.
6. Investments and Real Estate
Bobrisky is also involved in real estate, owning several luxury properties in Nigeria. One of her most notable assets is a N400 million house in Lekki, which she unveiled during a grand housewarming party in June 2022. Real estate is a common investment avenue for wealthy Nigerians, and Bobrisky is no exception. These investments not only provide her with a place to live but also serve as a significant source of long-term wealth.
Conclusion
Bobrisky’s journey to wealth is a mix of strategic brand influencing, entrepreneurship, and smart investments. She has successfully turned her social media fame into a lucrative business, capitalizing on her ability to keep people talking. Her boldness in the face of controversy and her unapologetic approach to life have made her one of the most influential and financially successful figures in Nigeria’s social media landscape.
As Bobrisky continues to expand her empire, it’s clear that her wealth is not just a result of her controversial persona but also her keen business acumen and relentless drive to succeed. Whether through brand deals, personal businesses, or real estate, Bobrisky has shown that she is not just a social media star but a formidable businesswoman with a knack for making money in today’s digital age.
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