A federal judge in the United States has scheduled a jury trial to begin on September 9, 2024, for a lawsuit filed by the U.S. Justice Department and several states against Google. The lawsuit, initiated in January 2023, accuses Google of abusing its dominance in digital advertising technology, leading to monopolization and stifling competition.
Lawsuit Details
The lawsuit alleges that Google has monopolized the digital advertising market and impeded competition, advocating for the sale of its ad manager suite.
Google refutes the accusations, warning that a successful lawsuit could hamper innovation, escalate advertising costs, and hinder the growth of numerous small businesses and publishers.
Trial Logistics
The trial will take place in Alexandria, Virginia, with U.S. District Judge Leonie Brinkema presiding.
Logistical challenges led to the selection of the September trial date, despite requests for an earlier July trial.
Ongoing Legal Battles
Google faces additional legal challenges, including a March 2025 trial in Texas over similar allegations regarding its ad tech practices.
Another case, concerning Google’s web search dominance, is currently ongoing in Washington, D.C., with closing arguments expected in May.
Future Implications
The outcome of these trials could have significant implications for Google’s operations and the digital advertising landscape.
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Credit: Mike Scarcella