Jeremy Allen White, known for his role in “The Bear,” has taken a leap into the world of high-profile fashion by becoming Calvin Klein’s newest underwear model. His latest endeavor thrusts him into a league alongside iconic figures such as Mark Wahlberg, Justin Bieber, and Travis Fimmel, representing the brand’s spring 2024 campaign.
Unexpected Rise to Fame
White’s journey to becoming a Calvin Klein model wasn’t a childhood aspiration. In an interview with GQ, he expressed his surprise at landing such a role, stating, “Who grows up thinking, ‘Yeah, I’ll be in a Calvin Klein campaign?’” However, having grown up surrounded by Calvin Klein billboards in New York City, he admits the brand’s presence was inseparable from the city’s landscape.
From Chef to Underwear Model
Famous for his portrayal of chef Carmy in the Hulu series, White had recently bulked up for his role as a wrestler in “The Iron Claw.” Despite initial discomfort wearing spandex during the filming, the experience of being in his underwear for seven consecutive days helped him gain confidence, enabling him to step into the Calvin Klein campaign with greater ease.
The Provocative Legacy of Calvin Klein
White’s involvement with Calvin Klein joins a lineage of memorable and sometimes controversial campaigns that have marked the brand’s history. Dating back to the 1980s, Calvin Klein made headlines with Brooke Shields’s provocative ad, followed by Mark Wahlberg’s entry into the brand as an underwear model. Notably, Wahlberg’s shoot alongside Kate Moss courted controversy for its boldness.
Controversial Campaigns
Over the years, Calvin Klein’s campaigns haven’t been devoid of controversy. The brand faced criticism for featuring teenage models, including a 15-year-old Bijou Phillips, which led to comparisons with child pornography and an investigation by the Justice Department. Additionally, campaigns featuring top models like Eva Mendes have sparked public outcry due to their suggestive nature.
White’s Emergence as Calvin Klein’s Latest Star
Despite Calvin Klein’s history of contentious campaigns, Jeremy Allen White’s entry into the brand’s world marks a new chapter. His images, shot by renowned photographer Mert Alas, showcase him lounging in New York City locales and exuding confidence in the iconic Calvin Klein underwear.
Looking Ahead
As White steps into his role as Calvin Klein’s latest ambassador, his journey from acclaimed actor to a fashion icon heralds an exciting chapter. His unexpected foray into the world of fashion suggests a new direction in his career, alongside his flourishing acting accomplishments.
Conclusion
Jeremy Allen White’s association with Calvin Klein’s underwear line not only signifies a pivotal moment in his career but also underscores the brand’s continuous evolution and the cultural impact of its campaigns over the years. As he graces billboards and captures attention worldwide, White’s venture into modeling serves as a testament to the brand’s ability to reinvent itself while embracing diverse talents.
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